Historically, CDL’s strong corporate culture of giving
was influenced by the late founder of our parent Hong Leong Group, Mr Kwek Hong
Png, who strongly believed in the importance of sharing the company’s
success with the community.
Driven by a genuine concern for society,
the management approach to CDL’s community efforts extends beyond the
traditional confines of only philanthropy. Believing in a more dynamic and
engaged approach, CDL’s efforts draw on our resources and make the most of
our experience, knowledge and extensive network to embark on community
programmes in a meaningful and impactful manner.
While there are many
worthy areas to support, we remain focused on our goal towards sustainability.
CDL’s community involvement covers four major areas –
charity
towards the needy and less fortunate, the
environment,
youth
development and the
arts.
We have contributed generously and widely towards these causes.
To
effectively engage the community, we have been a strong supporter of the
government’s 3P Partnership Model with efforts that encompass the People,
Private and Public sectors. By working closely with the government,
non-governmental agencies, public and private organizations on wide-ranging
community initiatives, our synergistic collaborations can bring about better and
more effective programmes resulting in even greater benefits for the
community.