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GIVING BACK TO THE COMMUNITY

Historically, CDL’s strong corporate culture of giving was influenced by the late founder of our parent Hong Leong Group, Mr Kwek Hong Png, who strongly believed in the importance of sharing the success of the Company with the community.

Driven by a genuine concern for society, CDL’s commitment in CSR has grown extensively. The management approach to CDL’s community efforts extends beyond the traditional confines of only philanthropy. Believing in a more dynamic and engaged approach, CDL’s efforts draw on our resources and make the most of our experience, knowledge and extensive network to embark on community programmes in a meaningful and impactful manner.

While there are many worthy areas to support, we remain focused on our goal towards sustainability. CDL’s community involvement covers 4 major areas – the needy and less fortunate, the environment, youth development and the arts. We have contributed generously and widely towards these causes.

To effectively engage the community, we have been a strong supporter of the government’s 3P Partnership Model with efforts that encompass the People, Private and Public sectors.

By working closely with the government, non-governmental agencies, public and private organisations on wide-ranging community initiatives, our synergistic collaborations can bring about better and more effective programmes resulting in even greater benefits for the community.

DYNAMIC EMPLOYEE VOLUNTEERISM

CDL has cultivated an engaged workforce through our employee volunteer programme City Sunshine Club (CSC) which was initiated in 1999. CSC facilitates and encourages employees and their families to participate in voluntary work.

A dynamic "pro-giving" environment has also been instrumental in inspiring the employees to actively engage in community work. In 2005 and 2006, 70% of employees volunteered a total of over 6,000 volunteer manhours, most of which were generously undertaken by employees in their own personal time. The high number of hours can be attributed to the overwhelming participation of volunteers during the tsunami crisis in 2005 when a collection centre, manned largely by our employees for one week, was set up with NGO Mercy Relief for the public to drop off supplies and donations. In 2007, participation rate was maintained with some 2,242 manhours contributed. It is our goal to exceed this number in 2008 by committing to a number of key community activities.

In addition to the many community activities facilitated by CSC, volunteers also run regular programmes targeted at the disadvantaged elderly and youth-at-risk.

Befriending the elderly since 1999, CDL volunteers spend time with the needy elderly who live in 1-bedroom public housing apartments every month. Besides offering them the basic necessities, they extend their friendship and care. The volunteers also organise festive outings and fun activities, and even visit them when they are in the hospital so as to bring cheer to these lonely elderly.

Some CDL volunteers have been trained to handle and mentor children-at-risk since 2004. The volunteers are equipped to conduct lessons for children on character building and values. They also provide English enrichment classes and tuition lessons to help the children prepare for their exams.

In February 2007, CSC expanded its youth programme to include the youths at Kolam Ayer, volunteering at Viriya Community Services. For the first time, CSC also helped to organise a stay-in character building camp at the SAF Yacht Club for these less-privileged youths.

HELPING THE LESS PRIVILEGED

As society makes great strides in development and growth, there will always be some unfortunate segments who will lag behind. CDL makes it a priority to be involved in a wide range of charity-related activities to elevate the lives of the less unfortunate amongst the community as part of our efforts to also "pay it forward". Hopefully, the lives of those we touch will also in turn touch someone else's.

Furthermore, CDL has kept close to our heart many long-standing beneficiaries and helped spread much goodwill and cheer with a host of activities round the year.

CSC is engaged in a wide range of community activities that include the disadvantaged.

In 2007, for 2 weeks in May, CDL employees rendered their time and effort, giving up lunch hours to help sell Duck Adoption Certificates for the Great Singapore Duck Race to the public with booth stations outside CDL buildings in the Central Business District. Employees also contributed by approaching their business associates for donations and some S$15,000 raised went to Touch Community Services, a non-profit organisation which runs extensive programmes in aid of those in need.

In July 2007, CSC volunteers together with Boy’s Brigade (BB), accompanied 180 beneficiaries, young and old, from 7 welfare organisations on a historic trail around Singapore's city centre. This event was held in conjunction with the launch of the BB Cares Programme in support of President’s Challenge. Besides volunteers, CDL also sponsored the cost of the tours, the goodie bags and refreshments.

CDL has also been a strong supporter of Assisi Hospice since 1999. For details, please refer to page 3 of this section.


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