2008 has been a challenging year. Many
corporations have been affected financially by the
global economic meltdown and this has had a direct
impact on their CSR commitments.
In spite of the downturn in 2008, CDL
has remained committed to our extensive range of community
programmes. Our strategy has always extended beyond
philanthropic donations and our support has included
sustainable contributions in the form of active employee
voluntarism, initiating and implementing community
outreach programmes, tapping on our wide network of
resources and contacts to collectively help aid and
effectively serve the community we operate in.
We are happy to report that with active
employee engagement via a wide range of programmes
and events in 2008, CDL employees contributed over
2,600 hours of community work, an increase of 4%.
Participation rate also increased from 50% in 2007
to 66% in 2008. We are happy to report that this exceeds
our 2008 targets which are set at 50% employee volunteer
participation and 2,500 employee volunteer manhours
Recognising that the community needs
our help most when times are bad, we have not reduced
our investment in the community in 2008.
We expect 2009 to be even more tenuous
as the impact of the economic recession will be more
hard felt in the community. Nevertheless, we remain
steadfast in continuing to support our long-standing
beneficiaries as we weather this financial storm together.
To combat this, we aim to innovatively stretch our
resources and place our efforts and support in areas
of greater need.
Our sustained strategy of focusing our
community initiatives in the four core areas including
the environment, the arts, youth development and the
less fortunate will remain unchanged as we have developed
stronger and more synergistic collaborations with
our partners and beneficiaries which include public
and private organisations, non-governmental organizations
(NGOs) and governmental agencies.
Apart from sustainable community programmes,
we have also continued to employ a model of engaging
our stakeholders beyond acts of philanthropy. For
10 years now, we have maintained active employee volunteerism
through our employee volunteer platform, City Sunshine
Club (CSC), and leveraged on them to lend their talent
and expertise towards supporting the beneficiaries
that require assistance. CDL employees were meaningfully
engaged in helping the needs of the less fortunate
through befriending, youth mentorship, sharing of
expertise and pooling of resources to help community
partners. For details on CSC, please refer here.
spirit of voluntarism at CDL was at
an all-time high during the Assisi Hospice
Charity Fun Day 2008. Some 225 employees
from the CDL Group lent a hand to help
out for a worthy cause.
for the Less Privileged
Singapore may be one of the most modern
and affluent countries in Asia, but there are still
many in our midst that needs a helping hand. Supporting
the less privileged encompasses assistance to the
elderly, sick, intellectually challenged and those
disadvantaged by social circumstances.
For three consecutive years from 2007
to 2009, CDL employees together with their families,
stepped up to lend a hand in the Special Olympics
Challenge at the National Vertical Marathon organised
by Nanyang Technological University Sports Club held
at Republic Plaza. In February 2008, over 40 employee
volunteers played buddies to 36 Special Olympians
in completing the 60-storey relay race to the top
of the building. In addition to sponsoring the venue,
CDL also sponsored the CDL Corporate Challenge category
to encourage our office tenants, partners and business
associates to adopt a healthy lifestyle by participating
in the vertical marathon.
volunteers step up to the Special Olympics
Challenge at the National Vertical Marathon
held at Republic Plaza, CDL’s
flagship commercial building.
Bringing some festive cheer to the elderly,
CSC volunteers brought some 60 residents from Henderson
Senior Citizens' Home to a sumptuous lunch at CDL's
Grand Shanghai restaurant to celebrate Lunar New Year.
The residents enjoyed themselves immensely, many singing
and dancing to evergreen tunes by the live band. Ending
the day on a high note, the residents were also presented
with hongbaos donated by Hong Leong Foundation.
the Lunar New Year, CDL volunteers brought
festive joy to the residents from Henderson
Senior Citizens’ Home at a luncheon
held at Grand Shanghai restaurant.
CDL employees turned up in full force
to support the Assisi Hospice Charity Fun Day 2008
in May. The Group took up a 37-metre long pavilion
offering delectable delicacies as well as exciting
games for the young and old. Some 225 employees from
the Group volunteered and chalked up about 1,200 volunteer
manhours for the event. In the spirit of fun and competition,
the stalls competed against each other, aiming to
make the most sales for the day. The event was a wonderful
success, attracting some 10,000 visitors and raising
about S$600,000 for the Hospice. CDL has been a long-term
corporate partner to Assisi Hospice since 1999, a
charity organisation that provides palliative care
to adults and children suffering from cancer and other
Every year, CDL makes it a point to
engage Assisi Hospice to evaluate the efforts of the
year and to also discuss the possible collaborative
efforts in the coming year. This makes the relationship
more productive as we can make certain that our contributions
are more resourcefully utilised and made more meaningful.