As a long-standing advocate of the Government’s 3P model which calls for synergistic partnerships between the People, Private and Public Sectors, CDL continued to contribute to the community in the four key areas of the environment, youth development, the less fortunate and the arts.
Beyond sustaining and strengthening established programmes and retaining active working relationships with long-term partners and beneficiaries, we also identified and supported new beneficiaries and partners. In addition, we embarked on innovative programmes for the community, which included providing assistance locally and extending resources to various economic and social development projects in countries such as Indonesia and Cambodia.
ACTIVE EMPLOYEE VOLUNTEERISM
Stemming from CDL’s conviction that strategic efforts for the community should extend beyond philanthropy, we have continued to employ a model of engaging our stakeholders beyond such acts of philanthropy, with employee volunteerism being a key driver.
Through CSC, CDL’s staff volunteer platform, CDL employees were meaningfully engaged in helping the needs of the less fortunate through befriending, youth mentorship, sharing of expertise and pooling of resources to help community partners and beneficiaries. In maintaining a culture of active volunteerism and dedicating their time to helping those in need by engaging in a wide range of community programmes and events, we have achieved a total of 2,894 hours of community work, with participation rate of 60% in 2010. The extraordinary employee volunteer manhours and employee volunteer participation rate achieved in 2009 was due to the significant addition of community activities organised in celebration of CSC’s 10th anniversary.
Since 2008, CSC has been gathering feedback on its community outreach programmes for the elderly. This feedback is used to identify areas where improvements can be made. There are also plans to extend such surveys to other beneficiaries and programmes in the near future, to better assess the impact of its other community related initiatives.
Through active employee volunteerism, initiating and implementing community outreach programmes and tapping on our wide network of resources and contacts, CDL hopes to collectively aid and effectively serve and nurture the community we operate in.
- (1)The extraordinary employee volunteer manhours and employee volunteer participation rate achieved in 2009 was due to the significant addition of community activities organised in celebration of CSC's 10th anniversary
ACTION FOR THE COMMUNITY
On the business level, City Square Mall, Singapore’s first eco-mall, engages with the community-at-large through its dedicated space for community events. The Mall was the first corporate partner to join the Central Singapore Community Development Council’s Partnership to Activate the Community to Treasure the environment or P.A.C.T. when it opened its doors in late 2009.
In an affirmation of its commitment to organise and host green community events, events held in 2010 include the National Youth EnvirOlympics Challenge 2010, collaboration with radio station Class 95FM on World Environment Day, Muscular Dystrophy Association (Singapore) Eco-challenge and Project Pebbles which was jointly organised by Temasek Polytechnic student volunteers and Gardenasia to engage youths in nature-related activities.
INSPIRING GREEN THOUGHT LEADERSHIP
CDL and BCA jointly launched the BCACDL Green Sparks Competition to raise awareness and engage tertiary students in the greening of the built environment. This first-of-its-kind public-private initiative provides future practitioners with a real-life scenario where best green building practices and solutions can be implemented. For the inaugural competition, students were presented with the challenge of enhancing the environmental performance of Fuji Xerox Towers, an existing 38-storey office building owned by CDL. The Competition was well-received and saw interesting submissions from 152 students, making up some 20 teams. For more information on this competition, please refer to page 2.
To promote an interest in sustainability amongst the youth, CDL was also the Presenting Partner for the NUS Geography Challenge 2010 jointly organised by the National University of Singapore (NUS) Geographical Society and the Department of Geography.
Held for the 14th year, the theme of 2010’s national geography quiz for secondary school students focused on “Sustainable Development”. Through the competition, students from more than 80 schools nationwide were encouraged to engage their critical thinking skills to redefine limitations faced by Singapore and the planet to promote sustainable development.
CDL was also the Corporate Partner for the NUS Chancellor’s Challenge Shield 2010, one of the foremost tertiary-level Current Affairs and General Knowledge Quiz competitions in Singapore. The theme for the competition was “Singapore 2061: What do you want it to be?”, crafted in consideration of the Singapore Government’s upcoming Concept Plan 2011. Over 200 students participated in the competition.
STEPPING UP FOR THE ENVIRONMENT
As Singapore’s green pioneer, CDL’s ongoing efforts in promoting environmental conservation amongst the community-at-large has seen an increased interest, support and participation by public and private organisations alike.
An example of our green initiatives includes Project Eco-Office, which CDL initiated with the SEC in 2002, with the aim of helping businesses to go green in the office. Companies are also encouraged to participate in an online green office audit and when ready, a formal office audit is conducted by an independent auditor, with successful companies awarded the Eco-Office Label (previously known as Green Office Label) certification.
This programme has gained much momentum, as evidenced by the increased interest from companies which have decided to go green over the years. Since its launch in 2005, 70 offices have been certified with the Green Office Label as at the end of 2010. This affirmation of support has spurred both SEC and CDL to grow the programme further, with constant dialogues to improve make the programme even better.
In addition, we also lent our support to a myriad of programmes initiated and organised by environmental organisations and government agencies.
As the issue of climate change grows increasingly dire, CDL’s environmental outreach efforts have been expanded, especially in targeting the youth.
In celebration of Earth Day, CDL initiated the CDL E-Generation Challenge, an ecothemed “Amazing Race” style national competition. By utilising an eco-tainment platform in the form of a fun green rally, the annual competition aimed at raising eco-consciousness amongst the youths in Singapore.
Over 260 youths came together to pit their strength and wit in overcoming green challenges focusing on green transportation and highlighted environmental issues including resource conservation, climate change and action.
The inaugural Challenge was supported by National Environment Agency and Clean and Green Singapore and event partners included innovators of green transporters in Singapore such as GoGreen Holdings, The Green Car Company, Greenlots and Hybrid Motors, along with Singapore Polytechnic, Environmental Challenge Organisation (Singapore), Singapore Motor Sports Association and City Square Mall. For details on this CDL initiated green challenge, please refer to page 2.
In celebration of 2010 as the International Year of Biodiversity by the United Nations, CDL held a “Biodiversity: Connecting with Nature” photo competition for its employees to raise awareness of the rich biodiversity found in Singapore. Winning photos were featured in the 14th instalment of CDL’s Beauty of Nature Series Calendar 2011 titled “Celebrating Web of 13 Million”, which was distributed to business associates and employees to impart CDL’s CSR philosophy.
|China Exploration & Research Society(CERS)||Corporate Patron||
|Environmental Challenge Organisation (ECO) Singapore||Earth Hour @ The Heartlands||
|National Environment Agency||Corporate and School Partnership Programme (CASP) Held in conjunction with Clean and Green Singapore (CGS), this initiative is aimed at encouraging the private sector to play an active role in grooming young leaders from educational institutions, initiating environmental programmes and transferring their technical knowledge through a mentoring system in developing the partner school's environmental projects.||
|Nature Society (Singapore)||Nature Watch magazine||
|SEC||Singapore Green One (G1) A Green Race aimed at raising awareness on alternative transport modes and promote sustainable lifestyle choices.||
|Project Eco-Office Initiated and launched jointly by CDL and SEC in June 2002, this outreach programme promotes green resource management amongst the business community in the work place.||
|World Wildlife Fund||Earth Hour||